MOTIVATION TO PURCHASE: WHAT DRIVES YOUR CUSTOMER’S DECISION?
There is a reason why people purchase products and services. And even though it is the most important fact of all business, marketing, and sales planning, it is often glossed over, if not ignored altogether. There is a reason behind every purchasing decision. Regardless of who they are and whether their reasons are rational, financial, or emotional, there is a reason. It’s your job—as a business owner, product manufacturers, and/or service provider—to discover what those reasons are.
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