Brand Positioning

THE PLATFORM

BRINGING IT TOGETHER THROUGH BRAND AND POSITIONING

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While it might not be the sole reason for starting a business, making money has to be somewhere on the list! You do that, by selling your product or service through persuading your target audience to buy from you. To do this, you will need to find a way to “connect” with your target audience or your products will remain on the shelf and your services will stay under wraps. The marketing and sales functions are the primary means through which you make this connection.

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Business Success

THE PLATFORM

WHY NEW BUSINESSES FAIL (AND HOW YOU CAN SUCCEED)

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You’ve most likely heard the grim statistic that most new businesses fail within the first few years—including businesses with significant capital, a solid team, and a well-thought-out business plan. This is an inescapable truth which you will have to come to grips with. But the corollary of this is a far more positive one: there are new businesses that will go on to achieve success, some for several years, many others for several decades.

Will your business be of the former type or of the latter?

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Stock Market

THE PLATFORM

THE STOCK MARKET

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GETTING STARTED ON THE STOCK MARKET

Stocks can be bought and sold by anyone who has money. Knowing the basics will help you understand how stock trading works. People who have knowledge about stock trading are the ones who are most likely to be successful in the investment industry.

Most stock trading activities are done through an intermediary called a stock broker. Brokers take and execute orders from the investors and also offer investment advice and analyses for their client.

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