Financial IQ

THE PLATFORM

FINANCIAL INTELLIGENCE

Robert Kiyosaki: Rich Dad, Poor Dad

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Without this financial knowledge, which I call financial intelligence or financial IQ, my road to financial independence would have been much more difficult. I now teach others in the hope that I may share my knowledge with them. I remind people that financial IQ is made up of knowledge from four broad areas of expertise:

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Christmas Gift Ideas

THE PLATFORM

Pocket Friendly Christmas Gift Ideas:

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It is that time of the year again and as they say Santa Clause is coming to town. Yes, Santa is you. All and sundry expect to give and receive in appreciation of the birth and life of Jesus Christ our Lord and Savior. By Statistics, Christmas is the most observed Holiday around the globe. At one point in time I was in a discussion with a friend who said people only give attention to the things that they really want to give attention and time to. By way of example he used Christmas to say, have you ever realized that people will celebrate Christmas whether it falls on Sunday or Monday? During the year however when you ask someone for say a meeting on June 1st, they will remind you “June 1st is a public Holiday, can we do this after…

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Experience Economy

THE PLATFORM

THE ADVENT OF THE EXPERIENCE ECONOMY

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(BASED ON THE JOE PINE NAIROBI EXECUTIVE LEADERSHIP SEMINAR; Radisson Blu Hotel)

A quick Google search about ‘The Experience Economy’ reveals that the term was first explored in a 1998 published article by B. Joseph Pine II and James H. Gilmore, under the title “The Experience Economy”. The duo brought out the Experience economy as the next economy taking after Agrarian economy (Commodities), the Industrial economy (goods), and the recently Service economy (Services) Privy to which many other scholars had looked at the concept. Primarily born within the Business landscape, the concept of Experience economy has crossed into varied fields and currently applies entirely to all divides. The concept thus argues that businesses and or stakeholders should endeavor to create and sustain memorable events for their clientele upon which the memory becomes the product. Fast forward and Joe Pine was in town to speak…

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The Brand Story

THE PLATFORM

ESTABLISHING YOUR BRAND AND POSITIONING

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If you have been in business circles long enough or have read some books on starting a business, you have no doubt come across the terms “brand” and “positioning.” These are important bridge concepts between your company’s core identity and your ability to communicate with your audience in the marketplace. But even if you have heard these terms, you may not know exactly what they mean. So let’s begin with a couple of brief definitions:

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