Create But Maintain A Perception

Here’s How To

Let me enlighten someone here or there listen just from an archives How To Make Your Small Business Look Bigger Even When “The Struggle Is Real”

I recently read a Facebook post by one of the candidates who won the Nairobi senatorial race in the Jubilee nominations and it reminded me just how important perception is. Perception can make you look big even when you are small…rich even when poor…learned even when you are uneducated.

Johnson Sakaja is perhaps one of the youngest members of parliament in the country and his star seems to be shining every day. . At his age, he commands an influential voice in national matters in a way that leaves many envious and jealous in equal measure.

But did you know that he was just an employee driver a few years ago? He would drop the person he was working for in town and then sneak out with his Mercedes Benz to the University of Nairobi to campaign.

“This gave my fellow students the impression that I owned the car and that I was well established which helped me win the SONU secretary general seat, little did they know that I was just a driver” said Sakaja in a long Facebook post.

What the students did not know is that Sakaja was just a “small man”, and was in fact poorer than some of them. But because of the perception that he owned the Mercedes, he got a mileage that helped him win the seat which eventually catapulted him to national politics.

Well, whether you like Sakaja or not is not really the issue here, but one lesson I would like you to take from him is that perception mileage is much more important than you think. Good perception can help you win a tender you never expected to win. Good perception can win you awards. Good perception can help you humble big companies even when you’re operating a briefcase company.

Everything about business revolves around perception. Meaning, if your company creates a perception of being big, well organized and serious, then you are more likely to win over clients and partners easily than if your firm is perceived to be small and disorganized.

Creating a good perception begins by first making a few simple changes. Glad to say, you don’t have to always spend lots of cash to create a strong perception of yourself. Believe you me, the difference between your small company and that big company that keeps snatching customers from you is nothing else other than perception. Let me show you how you can get that sorted out.

(1)

Customers are more likely to trust you if you say your offices are located in Kileleshwa than River Road. But renting out space in a high-end estate does not come cheap. Luckily, you can simply rent out the address for a small fee and refer your customers to it even if your offices are actually located in a less appealing street. One company that offers that service around Nairobi is Regus Kenya where a rent of Ksh.4,000 affords you a strategic virtual location (e.g. around Museum Hill), mail handling service and even telephone answering services.

(2)

Have your company name in your email address e.g titus@tripletcompany.co.ke. Much as it is cheaper to simply use a @gmail or @yahoo, believe you me, it makes your business look small. A custom domain will not cost you anything more than Ksh.1,000 – so go for it.

(3)

The quality of the material you use to market your business is yet another factor that can determine how your potential customers perceive you. Some companies make the mistake of using tools such as MS word to come up with cheap posters and fliers which is a big mistake. Instead of doing that, why not spend Ksh.200 to get a professional graphic designer to do the job for you? There are many designers in major towns – in Nairobi you can find a good deal along Kilome Road. Also, avoid having your fliers and business cards made on cheap paper. Invest a few more coins for better quality.

(4)

Your website is blue in colour, Your Facebook page has yellow cover photo, business cards have white background and fliers have green shades. If that’s the case, then you are making the mistake of inconsistent branding. If you decide to use a certain colour and logo, stick to it. People naturally love to associate with consistent organizations. That’s why Safaricom sticks to its green color on all its businesses, same with KCB and Airtel.

(5)

Whether you are selling food, water, tours, gadgets or even clothes, desist from the urge to post amateur photos of your products; taken through a camera phone. Hire a professional cameraman and only post photos that are professionally prepared for you. Your Infinix mobile phone camera may be the strongest we’ve ever heard of, but let it be just for your personal photos. When it comes to business, and especially when you want your brand to register in the minds of clients, it is better to stick to professional photography.

(6)

Media publicity is a very powerful tool that many erroneously see as a preserve of the rich. If you don’t have a lot of money and you still want the media to cover you, then you can start by writing free articles and sending them to the editor. You can pick a topic that makes you look like an authority in a certain subject. If you are in fashion, write about fashion. In real estate? Write about real estate. Then at the very end of that article, include your author bio. Something like “James Keru is a professional business analyst and founder of Company ABCD which offers business consultancy. Twitter: @JamesKeru.” That simple line at the end will be your space to shine. Some local media outlets that offer writing opportunities (free of charge) include The Standard, BusinessDaily.

(7)

Whenever you are given an opportunity to speak or whenever you come across a potential customer, speak with confidence. Use big data to win their attention. Use stories to sell your products. Just as i usually say, Facts tell, but stories sell.

(8)

Believe in yourself. If you don’t believe in yourself, no one else will. Speak with authority. Communicate your ideas with optimism. Potential partners like to interact with people with a good attitude; not whiners.

(9)

Dress the part – going for a meeting out there? Planning to give a speech somewhere? Well, let the luxury of going for serious meetings wearing jeans and t-shirts remain a preserve of Bill Gates and Mark Zuckerberg. Since you are still a small mwananchi, it is important to invest in two pairs of suits which you can be rolling out when serious meetings come calling. Remember, the first impression you create matters a lot.

(10)

Be hard to get. When talking to clients avoid appearing to be “just sitting around” or “desperate for business”. Even if you have a whole day free, avoid scheduling meetings right away. Pretend to be busy or tied up…and “squeeze” that meeting or appointment a few days or hours later. Creating a sense of scarcity will help raise your face value.

Unless you are an unambitious person who is simply doing business for survival, chances are that you would like to grow big. Being big has its benefits. Customers trust you easily. Your phone calls get returned. Your requests get approved promptly. Banks look for you…and so forth. So stop limiting your opportunities by playing small. Even Nelson Mandela cautioned us when he said: “There is no passion to be found playing small in settling for a life that is less than the one you are capable of living.” Don’t just think big – act big.jade errands:we simplify your life.

Tech Dynamics

It’s Tech

Facebook’s stock plummeted from a high of $630B to $510B in terms of Net worth. Not a bad figure but stock owners weren’t happy. Mark Zuckerberg personally lost $15B’s in a single day with regards shooting from third to sixth Richest globally.

The waves and tides settle at Tech. Before the above incident the list of top Richest was released reading something like:

1. Jeff Bezzos of Amazon.

2. Bill Gates of Microsoft

3. Mark Zuckerberg of Facebook

You noticed something in common, like I did? They’re all Tech giants! Businesses that have been built from scratch up on Technology.

Someone might conclude; “the money is in Tech”. But I doubt it’s always about the money, it ought to be about purpose. And Ambition. About solving the world’s most pressing issues. To create a world where all of us can Co_exist efficiently. Like the way Barrack Obama would say in his resent Johannesburg address; “the world is suffering from poverty of ambition”

I doubt back in 2004, when Mark Zuckerberg dropped out of Harvad and tagged along several ‘teens’ camping at the graffiti bearing Pal Alto office coding through the night, he knew he’d be listed among the world Richest in 2018. But he had the grit to code on. And form teams and partnerships that birthed Facebook for us!

The question thus is, how can we leverage on the opportunities around Tech? How can our personalities, businesses and brands embrace tech to optimise growth?

A team of Youth’s at BizHUB, is sparking a Tech conversation Spanning from July through September 2018.

Tech Enthusiasts are converging in a series of events to divulge the tech opportunity galore looking into topics such as:

*Creative technology
*Disruptive Innovation
*Fintech
*cryptocurrency
*Block chains
*Tech start ups
*Tech crowd finding.
*Tech HUBS.
*Tech labs
*Tech in social media space
*The digital economy and currencies
*E_commerce
*Tech_novation
*The app market
*Social technology
*The Internet workplace
*Internet of things technology (IOT tech)
*Machine learning
*Robotics
*AI_Artificial Intelligence
*The advent of the savannah Valley

All these will be covered in three sub sessions ending September:

¹. Tech Start ups ecosystem and the Internet Workplace

². Fintech, Blockchains and Cryptocurrencies

³. Tech Industry Forum

Make a date. Don’t be late for the biggest #TechConversation in town!

Tech Startup Ecosystem and the Internet Workplace

Tech start up ecosystem and the Internet Workplace

There is this time Mark Zuckerberg was in town and the dailies splashed images of him doing doing fish at Mama Oliech’s (Rest in peace to Mama Oliech). It sounded like he’d checked in to have a taste of Kenyan fish and back to San Francisco. However he was on a business trip to check on his Blue Empire and possible local partnerships.

We are bringing together a gathering of Tech producers (Tech_novators) and Tech consumers (End users) in a single event. We are poised to have conversations on how the two groups merge and how we can optimise opportunities within and around tech. We have excellent experts loaded with experience armed and ready to meet and exceed your expectations on matters Tech, forecasts, trends current and forthcoming developments.

Further topics:

*Creative technology
*Disruptive Innovation
*Fintech
*cryptocurrency
*Block chains
*Tech start ups
*Tech crowd finding.
*Tech HUBS.
*Tech labs
*Tech in social media space
*The digital economy and currencies
*E_commerce
*Tech_novation
*The app market
*Social technology
*The Internet workplace
*Internet of things technology (IOT tech)
*Machine learning
*Robotics
*AI_Artificial Intelligence
*The advent of the savannah Valley

See you there.

Digital Money.

Fintech, Blockchains and Cryptocurrencies

MPESA is your kind of a privileged suburban kid. She’s talk of town. Young but savvy hungry for growth.

When MPESA got onto the market, banks especially viewed it as competition rather than a possible strategic partner.

Fast forward and we’ve concepts such as M_shwari, M_Changa, KCB_Mpesa loans fully anchored on MPESA! Such is how technology is. It’s mysterious. We never, ever get to understand what it’s poised to achieve until we experience firsthand the comprehensive transformation we achieve doing business the tech way.

Wait have you gotten some loan lately sent directly to your inbox? Think Tala, Branch… No paper works, nothing..

In this age and time everyone would prefer digital currency over hard (liquid) cash to mention; security, usability, convenience and the countless pros. But where is the market headed?

Lately, there’s huge talk on Blockchains and Cryptocurrencies. Digital currency is redefining E_commerce. It’s becoming easier and more efficient to buy and sell stuff online and over distance and time.

In this session we are breaking down the digital currencies. We are combining Fintech, Blockchains and Cryptocurrencies in a comprehensive session.

You know which button to press..

The Barriers

THE PLATFORM

Breaking barriers to starting a business

In Summary

Starting business needs courage to break the biggest barriers which always drive your minds to negate your inner-core dreams into turning them to reality, so called entrepreneurship.

Gisiri Peter

Entrepreneurial researchers suggest that more than 50 per cent of employed people in our planet hate their jobs and secretly wish they could start a business of their own. Who knows!! Maybe you are among those cubicle workers, right?

Starting business needs courage to break the biggest barriers which always drive your minds to negate your inner-core dreams into turning them to reality, so called entrepreneurship.

Now may be the best time to start your own business. Entrepreneurs today have access to a wealth of knowledge, a variety of support sources and reduced startup costs.

Yet, it is not always that simple. There are many challenges that come with the decision to start…

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Economic Leadership

THE PLATFORM

ECONOMIC LEADERSHIP AND GOVERNANCE

“There ain’t no such thing as a free lunch.”
Pierre Dos Utt, Tanstaafl: A Plan for a New Economic World Order

HOW DO YOU ACHIEVE ECONOMIC LEADERSHIP?

Today evening we are set to have an up and close discussion about this idea of economic leadership that will culminate in the continuation of this write up picking from the insights that will be brought forth in that super session available on that link. But here is a sneak snippet of a four point guide;

  1. Make choices that give you flexibility
  2. Beware that things don’t always go up!
  3. Get as much exposure to other culture as you can.
  4. Understand the importance of communication.

“Rejection is an opportunity for your selection.”

Bernard Branson

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Start Small

THE PLATFORM

24 Small Business Ideas for Small Towns, Villages and Rural Areas

1. Production of Organic Produce
Most rural areas have large arable land.Farming of food crops, fruits or rearing of animals devoid of artificial feed can provide substantial income to a would-be farmer.The farmer can use branding and good packaging to increase the revenue of the produce.If your produce is well promoted, people from within and outside your locality will buy from yo since people are looking for avenues to obtain food which is fertilizer free.
Resources
Texas Gardening the Natural Way: The Complete Handbook
The Organic Farmer’s Business Handbook: A Complete Guide to Managing Finances, Crops, and Staff – and Making a Profit
2. Production of Organic Manure
Organic manure is another business one can tap into. People in the cities who need flowers, or who grow their own vegetable in their small garden are potential customers.Organic manure is…

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