Magazine Publishing Business: Week forty 2017
Benjamin Franklin helped write the Declaration of Independence and the Constitution. Yet Franklin’s own publication, General Magazine, folded after just six issues. Magazines are tough business.
In fact, 9 out of 10 new magazines fail, according to Cheryl Woodward, publishing business consultant and author ofStarting and Running a Successful Newsletter or Magazine. Such are the kinds of Statistics you flip through when you want to find out about magazines and the business there rein.
It got me to what a friend observed about magazines business in the local market:
“I’ve realised 8 out 10 Kenyan entrepreneurs ranging from age 22 to 30 want to start their own magazines covering topics ranging from Lifestyle, Fashion, Beauty, Business, Entrepreneurship etc. I personally think and i stand to be corrected the reason why this kind of sector/entrepreneurship is not growing, becoming sustainable, attracting valuable partners and investors…
View original post 312 more words